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Alhambra Pumpkin Run

Case Study: Alhambra Pumpkin Run

The Alhambra Pumpkin Run is an annual event taking place Sunday prior to Halloween...

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Alhambra Pumpkin Run
0 Total Impressions | 5 Weeks
0 % Highest Click-Through Rate (All)
0 $ Lowest Cost Per Click (CPC | All)
0 % Click Through Rate (Link Clicks)

Case Study: Alhambra Pumpkin Run

The Alhambra Pumpkin Run is an annual event taking place Sunday prior to Halloween on October 24th. The event consists of a 1K, 5K, 10K long distance group run along a designated route taking place in Alhambra, California.

Event Details

This was the 8th Annual Run taking place in Alhambra, California in late October. In the past the local event attracted thousands of registered runners and their supporters in the celebration of Halloween and outdoor exercise.

The Challenge

While this may have been an extremely popular local event with over 2000 sign ups as recently as 2019, the COVID19 Pandemic forced the event to go virtual for 2020. Going virtual meant that runners were invited to run on their own while connecting to a shared video call at a pre-designated time resulting in only 200 sign ups. For 2021, The Alhambra Pumpkin Run was allowed to have an in person event again but with COVID19 still lingering and the threat of public lockdown still looming, the run was lacking returning runners as well as new sign ups.

Their goal was to have 1500 people sign up for the event

There were four key challenges in front of Hey Media:

  1. Increase brand awareness for not only The Alhambra Pumpkin Run but also long distance outdoor running in general.
  2. Sell enough tickets (1500) to sell-out each section of the event (10K, 5K, 1K).
  3. Boost value in name recognition of the event to attract more sponsorships.
  4. Finally, all of this must be done on a budget, so finding the most cost effective path for advertising efforts is key.

The Solution

Hey Media decided on a two-pronged approach with some extra bolstering in various areas of boost effectiveness. One in Social Media Advertising on Facebook and the other in Email marketing blasts, both included some consulting on how to make the website more effective in garnering conversions.

Facebook: Hey Media managed a five (5) week Facebook advertising campaign to raise brand awareness and facilitate more online sign-ups. By constantly refreshing creatives and constantly optimizing audiences, Hey Media was able to make a budget of less than $600 go further than most campaigns in the same space.

Email: 2 Email Blasts were sent to a list of subscribers curated by Hey Media concentrated in the targeted areas of the San Gabriel Valley.

The Outcome

Keeping the cost per click (CPC) low was a top priority of the campaigns and Hey Media was able to achieve a low-range CPC of $.17 with an average CPC of $.74 where the average is $1.00. With a Click-Through Rate (CTR) of 4.45% the agency was able to achieve over 1,300 Clicks in just five weeks.

By accomplishing all of the above Hey Media was able to sell out at 1500 sign-ups for The Alhambra Pumpkin Run.

Dine Arcadia Event

Case Study: Dine Arcadia Event

Dine Arcadia is an annual tasting event  facilitated by the Arca...

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Dine Arcadia Event
0 Total Impressions | 3 Weeks
0 % Total Click-Through Rate (All)
0 $ Total Cost Per Click (CPC | All)
0 % Click Through Rate (Link Clicks)

Case Study: Dine Arcadia Event

Dine Arcadia is an annual tasting event  facilitated by the Arcadia Chamber of  Commerce. The Chamber gathered members  and sponsors to help multiple tasting events at  various restaurants in Arcadia and Monrovia.

Event Details

There were six restaurants participating in  the event. With some restaurants having  multiple tasting events, there were a total  of seven tasting events. Some locations set  aside a tasting menu for patrons while others  decided to set a specific tasting course for  the purchase of a ticket. The categories for  the events included: Wine, Tequila, Beer,  Whiskey and coffee.

The Challenge

Dine Arcadia was a brand new event organized  by the Arcadia Chamber of Commerce. But,  this was not the first event that the chamber  had ever arranged. The organization had put  on Taste of Arcadia in previous years in the  beginning of the summer that was a much  larger event.

After the Covid-19 pandemic effectively  ended in-person events for the year of 2020,  The Chamber needed to get back on the horse  and support their member businesses.

There were three key challenges in front of  Hey SoCal:

  1. Increase brand awareness for not only  Dine Arcadia, but also the participating  restaurants.
  2. Sell enough tickets overall to sell-out each  individual tasting event.
  3. Boost value in name recognition of the  event to attract more sponsorships.
  4. Finally, all of this must be done on a  shoe-string budget, so finding the most cost  effective path for advertising efforts is key.

The Solution

Hey SoCal Decided on a two-pronged  approach with some extra bolstering in  various areas of boost effectiveness. One in  Social Media Advertising on Facebook and  the other in Email marketing blasts, both  included some consulting on how to make  the website more effective in garnering  conversions.

Facebook: Hey SoCal managed a three (3)  week Facebook advertising campaign to  raise brand awareness and facilitate more  online ticket sales. By consistently refreshing  creatives and constantly optimizing  audiences, Hey SoCal was able to make a  small budget of less than $400 go further  than most campaigns in the same space.

Email: 2 Email Blasts were sent to a list  of subscribers curated by Hey SoCal  concentrated in the targeted areas of the San  Gabriel Valley.

The Outcome

Keeping the cost per click (CPC) low was  a top priority of the campaigns and Hey  SoCal was able to achieve a general CPC  of $.26 where the industry average is well  over $1.00. With a Click-Through Rate (CTR  of 4.6% the agency was able to achieve well  over 1,200 Link Clicks in just three weeks.

Considering the limited budget, Hey SoCal  successfully topped industry average advertisment efficiency by over 80%.

By accomplishing all of the above Hey SoCal  was able to completely sell out 6 of the 7  tasting events with the seventh being nearly  sold.

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